Helping brands of substance unlock their next phase of growth.
Strategy + hands-on execution for lifestyle brands when growth has stalled, the market has shifted or the next opportunity needs someone experienced to run it.
I’m Ellie McNevin. After more than 15 years working across editorial, PR and marketing, including building and selling my own agency, I now work directly and flexibly with founders and industry leaders on whatever their business needs next.
Sometimes that means identifying what is holding growth back and deciding where to focus. Sometimes you already know exactly what needs doing and simply need an experienced person to take it from here.
Do any of these searches sound familiar?
Why is my website getting trafficbut not converting?
Why have my ads suddenlystopped working?
We’re creating all this content,so why isn’t it driving sales?
Should I invest in PR, creators, paid adsor something else first?
How do I launch my brandand get the right people to pay attention?
Do I need a rebrand, new positioningor just clearer messaging?
Do I need ShopMyto get creators posting about my brand?
Who can take over mypress and creator outreach and actually run it?
Do any of these searches sound familiar?
Why is my website getting trafficbut not converting?
Why have my ads suddenlystopped working?
We’re creating all this content,so why isn’t it driving sales?
Should I invest in PR, creators, paid adsor something else first?
How do I launch my brandand get the right people to pay attention?
Do I need a rebrand, new positioningor just clearer messaging?
Do I need ShopMyto get creators posting about my brand?
Who can take over mypress and creator outreach and actually run it?
Do any of these searches sound familiar?
Why is my website getting trafficbut not converting?
Why have my ads suddenlystopped working?
We’re creating all this content,so why isn’t it driving sales?
Should I invest in PR, creators, paid adsor something else first?
How do I launch my brandand get the right people to pay attention?
Do I need a rebrand, new positioningor just clearer messaging?
Do I need ShopMyto get creators posting about my brand?
Who can take over mypress and creator outreach and actually run it?
client seen in vogue, new york times, fat company, southern living et.
Brand Positioning + Messaging
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Marketing Strategy + Audits
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Brand Positioning + Messaging · Marketing Strategy + Audits ·
I’m Ellie McNevin. After more than 15 years working across editorial, PR and marketing, including building and selling my own agency, I now work directly and flexibly with founders on whatever their business needs next.
Sometimes that means working out the positioning or deciding where to focus. Sometimes you already know what needs doing and simply need an experienced person to own it.
A website. A brand deck. A launch. Press, creator or affiliate outreach. We’ll work out what makes sense, and I’ll make sure it happens.
[ Tell me what you need ]
Enough Chat - let me see the work.
Here’s a sample of clients I’ve supported xoxox
Services
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Structured Precision, Every Step is simple and thoughtful.
We present a comprehensive suite designed to facilitate operational excellence and sustained growth.
We host engagements in cities selected for transport connectivity, market relevance, and cultural enrichment.
Each venue meets our rigorous standards for safety, technology, and environmental quality.
Solutions Engineered for Measurable Impact
We present a comprehensive suite designed to facilitate operational excellence and sustained growth.
Collective Excellence
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Chief Executive Officer
Chief Executive Officer
We count on this visionary to define strategic priorities, allocate resources responsibly, and ensure every decision reinforces long-term value creation. -
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Head of Operations
Head of Operations
We trust this leader to synchronize production, logistics, and support functions, cultivating dependable processes that uphold our service commitments. -
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Lead Engineer
Lead Engineer
We depend on this engineer to transform conceptual requirements into robust technical solutions that integrate seamlessly with existing infrastructures. -
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Client Services Manager
Client Services Manager
We empower this manager to maintain proactive client dialogue, demonstrating our accountability while anticipating emerging needs with tailored solutions.
